Event Action: The actions by users on the post … It helps advertisers understand the entire journey of a user they’re targeting across the suite of Facebook channels, including desktop, messenger, and more. This could imply that our posts tend to be more interesting to women than men. How Facebook Uses Data Analytics To Understand Your Posts And Recognize Your Face Published on January 26, 2017 January 26, 2017 • 1,908 Likes • 61 Comments More importantly, who are the people that engage with your Page the most? If you use Facebook, facebook, and facebook.com as utm_sources, they will show up as three different sources in Google Analytics. This section is quite similar to the Pages to Watch section in the Overview tab. While the one in the Overview tab shows you the overall performance of those Pages, this section shows you the top post of the week from each of those Pages and the engagement it received. Use these metrics to better improve your Facebook Ads and compare your published to unpublished content performance. Click to see more insights: Clicking on a video title will bring up a pop-up with the deeper insights of that video. Maybe you need to change your pinned post. Finally, you’ll see a section called Pages to Watch. This graph shows you the number of actions people have taken on your Page. As you’d want to keep these negative feedback low or zero, it’s great to monitor this graph. In here, you’ll learn about your page views and top traffic sources. Think about what you really want people to do on your Page. the 3-second views), I think it is more indicative of the number of engaged views. ), To access Audience Insights, head to Facebook Ads Manager and select “Audience Insights” from the drop-down menu in the upper-left corner. It provides detailed metrics about your posts and the engagement they earn. It’s a great place for you to check your recent promotions while you are in your Facebook Insights. Breakdown the data: Just like your page views graphs, you can break the actions taken graphs down by certain characteristics. Try adjusting your Facebook content strategy to better align with the audience that naturally connects with you here. Facebook Analytics Posts Report. The same goes for Campaigns: If you use "Website" and "website" you will have two separate campaigns. To access Facebook Insights for your Facebook Page, head to your Facebook Page and click on “Insights”. Get expert social media advice delivered straight to your inbox. Do you use any other Facebook analytics tools? Find the best and the worst topics and keywords for posts. So how do those actions align with the goals stated in your Facebook marketing strategy? Discover which types of posts perform the best - videos, links, pictures or plain text. For example, if you are focusing on growing your Page, you can quickly access your growth by looking at your Page Likes and Reach. Look for trends in your content that performs well so you can create more posts like these. There’s a lot to learn about Facebook Insights. For total people who viewed, you can break it down by section, age and gender, country, city, and device. In this section, you can manually add in Pages you want to compare to your own. Did you share something that annoyed your fans? A Facebook Page with 600 likes and a 15% engagement rate is in much better shape than one with 10k likes and a 2% engagement rate. Total people who viewed is the number of people who have viewed your Page. The advice on when to post to Facebook is massively conflicted. You can see: When your fans are online; Post types; Top posts from Pages You Watch (your competitors’ pages!) If you want your business to have a presence on social media, Facebook is probably one of the first or the first social media platform you think of. Facebook will show you the active posts during that period, in decreasing impression order. The Videos tab tells you how well videos are performing on your Page. You can then make data driven decisions regarding your Facebook marketing efforts. To view Instagram and Facebook Page analytics, simply use the tools you already use in Facebook Analytics—like funnels, segments, and omni-channel groups--to: Discover whether people who comment on or like Instagram posts have higher retention rates. Understand your posts activity: If you see a spike of reach, engagement, or negative feedback, you can click or drag to select that section of the graph and find out more. Now let’s look at the extra information you can learn from the three tabs at the top of this screen. Knowing the target audiences who can get influenced if your boosted posts target them is must to ensure success for a Facebook Boost Post, and you can do this via Facebook Analytics and other Facebook Boost Tools that I will discuss later in the last step Reshare your most successful posts right from Facebook analytics page. You can choose to view data for the last seven or 28 days, for the current day, or for the previous day. Facebook Insights provides valuable data and analytics for your Facebook posts that will help you adjust and improve your content strategy and engagement. Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order. Facebook marketing analytics, both for unpaid and paid activities, is crucial if you want to be successful. It seems like this chart will only appear if you have a high number of reactions to your Facebook posts. Similar to Instagram, Facebook’s built-in analytics (officially called Facebook Insights) is an extremely powerful tool! Digimind helps you understand your audience on Facebook and track performance against your competitors. Click to see more insights: If you click on an event title, a pop-up will appear, with the data of that particular event. Directly under the page summary, you’ll see a box with the heading Ad Results Have Moved. You can click on any of the stats and see even more insights. For example, if you find that videos have the highest average reach and engagement, you could experiment with posting more videos. You can hover over each day to see an overlay of the activity on that particular day vs the averages. More engagement, higher reach. News and discussion about Data & Analytics Data Analytics, Data Science, Data visualizations, Predictive Modeling Data Crunching and Bigdata And keep an eye on your unfollows. This section shows you the top five videos which have been viewed for three seconds or more, the most. How many people viewed the post and what was the post reach, how many engaged with it and clicked it, how many reacted? All tracking for Facebook ads has moved to a separate ad analytics page called Ad Center. Analytics give you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment. Blocked Conversations is the percentage and number of conversations from your Page that have been blocked. Find out who your most active fans are and get a list of top commenters, top likers and top sharers. Here are some ways you could tweak your strategy based on what you learn: Are the people who are actually visiting your Page the same people you thought would visit your page? You get data such as the number of people who saw your event, the number of people who responded to your event, and the demographics of your audience. But there are a couple of other Facebook analytics tools built into the platform: Brandwatch allows you to track Facebook metrics like reach and likes, as well as keeping tabs on how many people are talking about your content on the network. Total reach is the number of people who saw any activity from your Page such as your posts, posts to your Page, ads, mentions, and check-ins. Timing matters on Facebook. Here’s how to get started using it to analyze your Facebook marketing efforts. Digimind also helps you analyze key metrics like conversion rate and cost per lead. Knowing this allows you to increase your efforts on those sources if you want to increase your page views. how to set up and use Facebook Audience Insights. The few actions that Facebook considered are clicking on “Get Directions”, clicking on your phone number, clicking on your website, and clicking on your action button. 3 talking about this. The Overview is broken down into three sections, starting with the Page Summary. All your social media analytics in one place. Total views is the number of times people viewed your Page. You can select a timeframe by clicking on “Last 7 days”. It can give you a quick idea of the kind of videos that perform well among your fans. From reach to posts, to events, to fans, Facebook Insights provide a wealth of data and analyses about your Facebook Page. Export your data (at Page Summary): If you want to analyze your Page data further, you can export metrics of your Page, posts, or videos as a CSV or Excel spreadsheet. If you click on any of the Pages, it’ll show you the top posts of that Page from the current week. messaged) in the past 28 days. Sort your posts: You can sort your posts by published date, reach, or engagement (post clicks or reactions) by clicking on the title of the column. If you run a local business Page, you’ll have a Local tab. [Updated: Jan 2020] Often I see quite significant amount of facebook.com and instagram.com referral traffic in Google Analytics reports that clearly is driven by paid advertising campaigns or post promotion. You can find this information under Posts. As explained by Facebook: "With post-level metrics, admins can easily see the reach of a post with the unique number of people who've seen the post as well as engagement by reactions, comments, shares and clicks. See up to 180 days: For messages, you can see the stats for up to the past 180 days. It can be a quick way to assess your organic reach over time and if your ads are working. For total views, you can break it down by section (of your Facebook Page). Try us free for 30 days. Facebook has a tool called Facebook Insights where you can measure the performance of your business page. Facebook Page Insights can help you answer these important business questions. The Facebook difference The only analytics tool built on insights from Facebook’s 2 billion person community. Such things help you understand which posts performed better and why. Marked as Spam is the percentage and number of conversations from your Page that were marked as spam. It’s similar to Google Analytics in that it allows you to follow user behavior, create cohorts of users, and monitor funnels. In the Actions on Page section, you can see who clicked on your contact information, call-to-action button, or website broken down by age and gender, country, city, and device. Return to top. Great! Understanding how and when people interact with the content you post on Facebook is also an important way to make sure the Facebook algorithm works for you, rather than against you. Here, we’ll be looking at an automated setup to export Facebook Ads Data in Google Sheet & then uploading it in google analytics. When I click on February 22 on the graph, I learned that this post was taking off that day and our audience likes such a post. Create a segment for Facebook part of your audience for quick access. It gives you a quick comparison of your Page with a few other Pages you want to watch. Alternatively, you could use Facebook analytics tools and learn about your followers. You can find it in the top navigation menu of your Facebook Page by clicking More. Click to see more insights (at Your 5 Most Recent Posts): Click on the post title to see the detailed breakdown of the performance of a post. So, if any user performs any of these actions, then data gets captured as follows. It shows you how active your Facebook fans are, on average, on each day or the week and each hour of the day. In this tab, you have information about the foot traffic in your area, demographic information about people near your place, and percentage of people nearby who saw your Facebook ads. By looking at the top posts of those Pages, you can also stay in touch with what’s trending in your industry or curate great content for your Facebook fans.